What we anticipate at Apple's Scary Quick occasion: M3-powered MacBook Execs and new iMacs

Apple has at the very least another trick — or presumably a deal with — up its sleeve this yr. On October 30, the night time earlier than Halloween, the corporate is internet hosting one other occasion. This one is dubbed “Scary Fast,” which is a robust indicator that Apple can have some speedy new {hardware} to point out off. Unusually, Apple is holding this occasion within the night. It begins at 8PM ET.

This yr's iPhones and Apple Watches are out within the wild already, however Apple has a bunch of different product classes that it might concentrate on right here. There's all the time the prospect that we’d get iPad updates. However, if rumors are to be believed, Apple's focus in the course of the Scary Quick occasion shall be on Macs and a recent batch of chipsets to energy them.

M3 chip

Apple gained't be speaking about velocity developments with out having new {hardware} to debate. That would all begin with upgraded chipsets. It's been almost 17 months since Apple's M2 system on a chip (SoC) debuted. With many producers having an annual cadence for their chipsets, it might be time for Apple to maneuver onto the following era. (No, shoving two M2 Max chips together isn't fairly the identical factor.) For what it's value, the M2 sequence debuted 19 months after the M1. So, if Apple pronounces the M3 on the Scary Quick occasion, the newest SoC can be arriving after an analogous time frame.

Apple analyst Ming-Chi Kuo has suggested that "M3 sequence MacBook Professional" would be the focus of the occasion, indicating that the corporate can have a couple of new SoC to disclose. As such, there's an opportunity that we might see an M3 Professional and perhaps even an M3 Max in the course of the Scary Quick showcase.


A brand new 24-inch iMac might make its debut on the Scary Quick occasion. Bloomberg's Mark Gurman reported that a fresh model is expected to arrive this month. He famous that the iMac is in brief provide at Apple retail shops, which is one other signal that an improve is imminent.

The 24-inch iMac is nicely overdue for a refresh, and there have been rumblings for some time that an M3 variant was in the pipeline. The newest mannequin was an M1-powered machine that arrived in April 2021. Making the leap to M3 — assuming that the brand new chip lineup is extra succesful than the M2 sequence — might make any new iMac well worth the improve for a lot of customers.

MacBook Professional

Devindra Hardawar/Engadget

There's an excellent probability Apple can have at the very least one MacBook Professional refresh to point out off on the occasion. Each Kuo and Gurman have indicated that would be the case.

Gurman identified that the 13-inch, 14-inch and 16-inch MacBook Professional all at the moment have prolonged delivery occasions on Apple's internet retailer. That's typically an indicator that the corporate is winding down the provision of present merchandise. Moreover, Gurman reported that Apple has been testing M3 Max and M3 Pro MacBook Pro models. These might now be prepared for prime time.

Nonetheless, Kuo doesn't anticipate Apple to have an enormous stock of latest MacBook Professional items to promote this yr. He beforehand didn't anticipate that Apple would begin promoting M3-powered laptops earlier than the tip of the yr as a result of restricted provide of between 400,000 and 500,000 items. Until demand drops, Kuo stated provide might stay tight till early 2024.

MacBook gross sales have waned this year, primarily as a result of "the restricted M2 computing energy improve," Kuo wrote on X. That is likely to be a purpose why Apple is keen to begin delivery M3 MacBook Execs now, even when provide is constrained. Saying new fashions just some days earlier than reporting quarterly earnings might assist give traders confidence within the firm (recent increases of Apple TV+, Apple Arcade and Apple Information+ costs might play into that too).

If M3-powered fashions don't result in a lift in gross sales, although, Kuo suggests it's extra possible {that a} MacBook Professional with a brand new design will arrive in 2025. Moreover, Apple might attempt to beef up the division with a extra budget-friendly MacBook that has an annual gross sales goal of between 8 million and 10 million.

iPad Professional

Apple iPad Pro (2022)
Nathan Ingraham / Engadget

We will't disregard our hunch that we'll see at the very least one iPad at Apple's occasion. With the main target more likely to be on M3-powered merchandise, the probabilities are that any new iPad shall be of the Professional selection with a type of chips inside.

It has solely been a yr since the most recent iPad Pro debuted. Aside from a couple of small tweaks, Apple solely actually swapped within the M2 rather than the M1. The subsequent iPad Professional will most likely want extra modifications to make it extra palatable for anybody who picked up the earlier two fashions, which implies Apple would possibly want extra time to get it prepared. If that's the case, the corporate is likely to be content material to provide the iPad Professional a spec bump in the interim.

Different iPads might additionally get a refresh on the occasion, simply in time for the vacations. We gained't have to attend too lengthy to search out out both manner. We'll have full protection of all the things it’s good to know from the Scary Quick occasion at Engadget, so whilst you're ready for Halloween trick-or-treaters to point out up, slip into your jammies, seize a mug of cocoa and be part of us on Monday night.

This text initially appeared on Engadget at https://www.engadget.com/what-we-expect-at-apples-scary-fast-event-m3-powered-macbook-pros-and-new-imacs-191549274.html?src=rss

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