Threads’s chess match against X, formerly called Twitter, continues with the launch of its polls and GIF options on Thursday. The additions carry to Threads two staples which might be extensively used on X and are yet one more change Meta CEO Mark Zuckerberg launched on the platform in current weeks.
Zuckerberg expressed his pleasure over the brand new options in a Threads post Thursday, accompanied by a GIF that includes UFC announcer Bruce Buffer and the caption: “How I really feel about polls and GIFs rolling out at this time on Threads.” He posted a separate ballot – which solely exhibits up on the cell app, not the web site – that provides three choices and permits customers to vote in real-time.
The function works equally to polls posted on Instagram Stories however with the addition that the app will ship a notification to customers who voted when the ballot ends.
The GIFs and polls choices observe a number of different current additions to Threads together with a web-based version of the app, an edit button, profile switching, likes, a chronological feed, and extra.
Threads’ additions come after Zuckerberg informed traders throughout an earnings call on Wednesday that he tasks the app will attain one billion customers. The projections could sound surprising contemplating Threads at present has lower than 100 million month-to-month lively customers, however Zuckerberg says on the present development charge, the variety of customers may attain his expectations inside just some years.
“We’re three months in now, and I’m very proud of the trajectory,” Zuckerberg stated on the decision. “I’ve thought for a very long time that there must be a billion-person public conversations app that is a little more optimistic. And I feel that if we hold at this for a couple of extra years, then I feel we’ve a very good probability of reaching our imaginative and prescient there.”
Threads took off after its preliminary launch in June, reeling in multiple million lively customers within the first week, however the app shortly misplaced momentum, dropping its daily active users by more than 80% in early August. Within the Q2 earnings call, Zuckerberg informed traders extra individuals than he anticipated have been coming again to Threads every day, however added they have been “centered on retention and enhancing the fundamentals” earlier than attempting to spice up the variety of customers coming to Threads.