The way to rewatch it and what was introduced

Key Takeaways

  • Apple introduced new Macs with the M3 chips at their ‘Scary Quick’ occasion, that are anticipated to supply substantial efficiency features in comparison with the M2 chips.
  • The occasion additionally featured a mid-cycle replace for the MacBook Professional fashions, with a 14-inch mannequin working on the M3 chip and 14-inch and 16-inch fashions working on the M3 Professional and M3 Max chips.
  • A brand new iMac working on the M3 chip was additionally unveiled, providing 2x sooner efficiency in comparison with its predecessor with the M1 chip and a couple of.5x sooner efficiency in comparison with the Intel-based 27-inch mannequin.

Apple held one other occasion following the iPhone 15 launch on the finish of October and this time the main focus was all on Mac. The corporate loves slightly tease with its invitations and the animation for the ‘Scary Quick’ occasion noticed the Apple emblem flip into the enduring Finder icon, all however confirming new Macs have been on the playing cards, however it was nonetheless slightly shocking after they did all seem.

There have been loads of rumours a couple of new iMac, alongside new MacBook Professional fashions, and we have seen numerous conflicting studies in regards to the M3 chips and whether or not or not they could make an look. Seems, all of these rumours have been true. Here is every thing that occurred throughout Apple’s ‘Scary Quick’ occasion, together with what treats we acquired and rewatch the occasion should you missed it.


The way to rewatch the Apple ‘Scary Quick’ occasion?

Usually Apple holds its occasions at 10AM Pacific Time, however that wasn’t the case for the ‘Scary Quick’ occasion. In a break from custom, the ‘Scary Quick’ occasion befell on the eve of Halloween and we suspect that is no coincidence. It was unhealthy information for these in Europe nevertheless, because it meant the beginning time for the Apple ‘Scary Quick’ occasion was considerably later than Apple’s regular product bulletins would often be, that means you’d must have stayed up previous midnight should you wished to see dwell what Apple meant by “Deal with your self” in its teaser of the occasion.

If you happen to determined sleep was extra vital on the night time earlier than Halloween, you possibly can nonetheless rewatch the occasion, so don’t be concerned.

You may rewatch the ‘Scary Quick’ occasion on Apple’s YouTube channel, in addition to by way of the Apple Events page and through Apple TV and TV app too, should you try the Apple Occasion class. We have additionally dropped the stream right here for straightforward entry. Hit play and you can see every thing that occurred.

What was introduced at Apple’s ‘Scary Quick’ occasion

The Apple iPhone 15 occasion had no scarcity of gadgets introduced and whereas the ‘Scary Quick’ occasion was a lot shorter – half-hour to be precise – there have been nonetheless numerous bulletins. That is every thing that was introduced through the Apple October occasion.

M3 chip


M3 chips

It is most likely no coincidence that Apple introduced the ‘Scary Quick’ occasion was taking place on the identical day Qualcomm’s Snapdragon Summit revealed the X Elite platform for PC will reportedly be 50 per cent sooner than the M2 chip. Apple’s silicone M collection chips have been praised for his or her energy and effectivity, so it was an enormous declare for Qualcomm to make for its newest platform. What higher time to announce a brand new collection of chips that must be even sooner than the platform your competitors simply claimed to beat, hey?

Apple revealed the M3 chips through the ‘Scary Quick’ occasion, which embody the M3, M3 Professional and M3 Max, all of that are constructed on a 3nm process, just like the A17 Professional that not too long ago debuted on the iPhone 15 Pro runs on. For reference, the X Elite platform from Qualcomm is constructed on a 4nm course of and the M2 chips are constructed on a 5nm course of so the M3 chips ought to supply fairly substantial efficiency features.

Apple stated the M3 household incorporates a next-generation GPU inside, which has a function referred to as Dynamic Caching that allocates the usage of native reminiscence in {hardware} in actual time, that means solely the precise quantity of reminiscence is used for every job. {Hardware}-accelerated Ray Tracing additionally involves Mac for the primary time with the M3 chips, whereas by way of pace, the M3 chips are stated to be 2.5x sooner graphically than the M1. The CPU has been redesigned too, as you would possibly count on, with Apple claiming the M3 efficiency cores are as much as 30 p.c sooner than these within the M1 household and the effectivity cores are as much as 50 p.c sooner. It is also claimed the M3 household delivers as much as 35 p.c extra efficiency at peak energy in comparison with the M1 household. When in comparison with the M2 household, Apple claims the M3 household is 30 per cent sooner by way of effectivity.

MacBook Pro


MacBook Professional (M3, 2023) 14-inch and 16-inch

No level in new chips with out the {hardware} to utilise them, proper? We have been handled to a mid-cycle replace for the top-of-the vary MacBook Pro models on the ‘Scary Quick’ occasion, with a 14-inch mannequin working on the M3 chip and 14-inch and 16-inch fashions working on the M3 Professional and M3 Max chips. The M3 Professional fashions might be out there from 7 November, whereas the M3 Max fashions might be out there later in November and each are available in a brand new Area Black color (insert emoji with coronary heart eyes right here). It is the bottom mannequin working the M3 chip that may peak curiosity, nevertheless, as there was a shocking beginning value of $1599.


Apple MacBook Professional 14-inch (M3, 2023)

The most recent MacBook Professional options the Apple M3 chip with an 8-core CPU, 10-core GPU, and 16-core Neural Engine.

There are some severe specs below the hoods of those fashions too and all function a 1080p FaceTime digital camera, six-speaker sound system and studio-quality mics. All fashions additionally supply a Liquid Retina XDR show with 20 p.c brighter SDR content material. This contributes to higher battery life, with the 16-inch mannequin with M3 Professional stated to ship 22 hours. The 2022 MacBook Professionals are distinctive laptops, however regardless of providing an honest battery life general, they do not match the MacBook Air in our expertise and so here is hoping these Mini-LED shows and efficiency enhancements from the M3 chips bump up that battery. The M3 Professional and M3 Max chips supply as much as a 16-core CPU, 40-core GPU and as much as 128GB of reminiscence, which is barely greater than the already spectacular 12-core CPU, 38-core GPU and as much as 96GB reminiscence choices supplied on the M2 chips.

iMac M3


iMac (M3, 2023)

Apple redesigned the iMac in 2021 and it was wonderful. It does not supply as giant of a show some may need preferred (we’re nonetheless mourning the 27-inch iMac), however the general design is pleasant. It has been a few years now although, and whereas the design is sticking, together with the 24-inch display screen dimension, a brand new, extra highly effective iMac is without doubt one of the gadgets that was unveiled on the ‘Scary Quick’ occasion.

Apple 24-inch iMac 2023

Apple/ Pocket-lint 

Apple iMac 24-inch (M3, 2023)

Apple revealed the brand new iMac running on the M3 chip and it’s claimed to ship an enormous leap in efficiency in comparison with its predecessor with M1 chip – 2x sooner efficiency in truth – whereas it’s claimed to ship 2.5x sooner efficiency when in comparison with the Intel-based 27-inch mannequin. The bottom mannequin affords an eight-core CPU and 10-core GPU, together with help for as much as 24GB of unified reminiscence. Just like the M1 mannequin, there is a 24-inch 4.5K Retina show on board, and it is available in seven vivid and daring colors. There are some rumours a couple of bigger iMac with a 32-inch show however it’s thought it will arrive subsequent yr because it positively wasn’t on the ‘Scary Quick’ occasion.

iPad mini on a wooden table with AirPods Pro

What was lacking from the Apple ‘Scary Quick’ occasion?

If you happen to’re an Apple fan, you is likely to be questioning the place the iPads have been at. There have been rumours of a new iPad mini and a redesigned iPad Pro and whereas up to now iPads have been revealed at an October occasion, it is anticipated they may doubtless be subsequent yr as a substitute given they did not seem on the ‘Scary Quick’ one. Apple not too long ago introduced the Apple Pencil (USB-C) and if new iPads have been coming so quickly after that announcement, it could absolutely have made extra sense to announce on the identical time so we do not count on them this facet of the vacations now.

Elsewhere, with Apple switching to USB-C and updating equipment like AirPods and the Apple Pencil, we have been very stunned to see no new Magic Mouse, Magic Trackpad and Magic Keyboard revealed alongside the iMac, upgrading them from Lightning. We have been additionally hoping the improve would features a better-placed port on the Magic Mouse too however alas, not this time.

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