Vp Prabhakar Raghavan testified Friday that Google paid $26.3 billion in 2021 for the aim of sustaining default search engine standing and buying visitors, Bloomberg reports. It is probably the lion’s share of that sum went to Apple, which it has showered with exorbitant sums for a few years so as to stay the default search possibility on iPhone, iPad and Mac.
Raghavan, who was testifying as a part of the DOJ’s ongoing antitrust swimsuit in opposition to the corporate, mentioned Google’s search promoting made $146.4 billion in income in 2021, which places the $26 billion it paid for default standing in perspective. The chief clarified that default standing was the most expensive a part of what it pays to amass visitors.
Raghavan didn’t point out how a lot of the $26.3 billion went to Apple. However CNBC reports that an estimate from non-public wealth administration agency Bernstein ballparked that Google may pay Apple as much as $19 billion this 12 months for the default privilege.
A slide proven in court docket revealed that, in 2014, Google introduced in $47 billion in search income whereas paying $7.1 billion for default standing. Raghavan testified that Google’s total default search engine funds practically quadrupled from 2014 to 2021, whereas its search promoting income (roughly) tripled.
Google objected to creating the figures public, arguing it will damage its potential to barter future contracts. Choose Amit Mehta, overseeing the case, disagreed.
This text initially appeared on Engadget at https://www.engadget.com/google-paid-26-billion-in-2021-for-default-search-engine-status-203129384.html?src=rss
Trending Merchandise
